Aparna Neo Mall Transformation
Introduction: Aparna Neo Mall was reimagined not just as a shopping destination but as an immersive experience. Through a collaboration between TOC Studios and OneTeam Digital, the mall was transformed into a vibrant hub that captivates visitors with innovative spatial design.
Vision and Innovation
The vision behind Aparna Neo Mall was to transform a traditional retail space into an experiential destination that resonates with modern consumers. By integrating innovative decor elements and interactive features, the mall experience was elevated to new heights. The focus was on creating an environment that not only draws visitors in but also encourages them to engage, explore, and share their experiences, thereby amplifying the mall's appeal both online and offline.
Creative Approach:
Thematic Installations: Each area of the mall features seasonal and themed decor that’s both photogenic and shareable, designed to draw visitors in and keep them engaged.
#NeoExperience Campaign: Visitors were encouraged to share their experiences on social media, creating an organic buzz that extended the mall’s reach beyond its physical space.
Interactive Displays: These were strategically placed throughout the mall to invite direct engagement, making each visit a unique and memorable experience.
Meeting User Needs
In today’s retail environment, it's essential to offer more than just products; it's about creating experiences that resonate with visitors. Aparna Neo Mall met this need by providing a space that was both visually and interactively appealing. The success of the #NeoExperience campaign highlighted the importance of social engagement, showing that when visitors feel connected to a space, they are more likely to return and share their experiences.
