Logo Design:
Concept: The logo combines elements of food and social interaction, using abstract shapes and symbols to represent the idea of coming together for a meal. It merges the themes of dining and community in a visually engaging way, capturing the essence of what Feast stands for.
Typography: A modern, rounded typeface was selected to convey approachability and friendliness. The typography complements the logo's dynamic design, adding to its inviting appeal while maintaining clarity and readability.
Color Palette: The color scheme features warm and lively hues such as reds, oranges, and greens. These colors symbolize the joy of dining and the freshness of food, creating a vibrant visual identity that appeals to a broad audience.
Branding Elements:
App Icon: Designed to be instantly recognizable, the app icon uses the core elements of the logo, ensuring a cohesive and memorable presence on users' devices.
Marketing Collaterals: Posters, social media templates, and digital advertisements were created to promote Feast. These materials use the brand’s visual language consistently, showcasing the app's features and benefits in a lively and engaging manner.
In-App Branding: Custom illustrations and icons were integrated throughout the app to enhance the user experience. These elements provide visual cues and enhance usability, aligning with the overall branding aesthetic.
Brand Guidelines: A detailed set of brand guidelines was developed to ensure consistent usage of the logo, color palette, typography, and other visual elements across all platforms.
